The current market demand for electric furnace refractory materials is on the rise, benefiting from the rapid development of the electric furnace steel smelting industry. According to the latest market research data, customers have a strong demand for high-quality, high-temperature resistant and long-life refractory materials. According to survey data, the global electric furnace refractory market will have an average annual compound growth rate (CAGR) of 7.5% from 2019 to 2022. This growth trend is mainly driven by technological advances in electric furnace smelting processes and increased environmental protection requirements. Current market demand is mainly concentrated in Asia Pacific and Europe, and these markets are expected to maintain high growth rates in the next few years. In terms of product positioning, the company should emphasize the high performance, durability and cost-effectiveness of electric furnace refractory materials. Specifically, the high temperature tolerance and long service life of the product are important criteria for customers to choose refractory materials. We should deeply understand customer needs, optimize product formulas, and improve product quality to meet the requirements of different electric furnace smelting processes for refractory materials. In terms of pricing strategy, it should be adjusted flexibly according to market competition and customer expectations. First, a tiered pricing strategy can be adopted to set different prices for refractory materials with different performance and uses to meet the budget needs of different customer groups. Secondly, through regular market research and customer feedback, the pricing strategy can be adjusted in a timely manner to ensure the competitiveness of the product in the market. In terms of promotional activities, the company is recommended to enhance brand awareness through the following channels: 1. **Technical Seminar**: Organize or participate in technical seminars within the industry to showcase the company's technical strength and product advantages. 2. **Industry Exhibitions**: Participate in various industry exhibitions and fairs, directly meet potential customers, and provide product introductions and technical consultations. 3. **Online Promotion**: Use social media, industry websites, online advertising and other channels to carry out extensive publicity to increase brand exposure and market influence. In summary, the market demand for electric furnace refractory materials is growing rapidly, and the company should adopt high-performance product positioning, flexible pricing strategies and diversified promotional activities to enhance brand awareness and market share. By strengthening interaction with customers and the market and adjusting product and marketing strategies, we believe that we can achieve steady growth in this booming market.