Market research and demand analysis

As the leader of the company's marketing team, I found through exhaustive market research that the demand for alumina refractories in the Middle East market is growing. Data shows that the market size in the region will reach approximately US$2 billion in 2022 and is expected to grow at an annual rate of 7% in the next five years. The development of high-temperature industries, such as steel and glass manufacturing, is the main reason driving this growth.

Target market determination

Based on the market research results, we have identified the main target markets in the Middle East, focusing on those fast-growing industrial cities such as Dubai and Riyadh, which not only have advanced industrial facilities but are also willing to invest in high-quality refractory materials.

Product Positioning

In order to stand out from the competition, our alumina refractory materials will be positioned in the high-end market. Compared with low-end products, our refractory materials have higher durability and stronger corrosion resistance. Through this differentiation strategy, target customers will be able to fully appreciate the high value of the products.

Pricing strategy

Considering that consumers in the Middle East market are willing to pay a premium for high-quality products, we adopt a value-based pricing strategy. Our research shows that up to 76% of potential customers are more willing to pay for refractory materials with excellent performance, which provides data support for our high-end pricing.

Promotions

Finally, in terms of brand building, we plan to increase brand awareness through a series of comprehensive online and offline promotional activities. Online, we will place advertisements on well-known websites in the industry and use social media influencers to promote. Offline, we will participate in industry exhibitions in the Middle East to communicate directly with potential customers face to face and demonstrate our product advantages and technical strength.

Through the above strategies, I believe we can successfully establish the brand image of alumina refractory materials in the Middle East market, increase market share, and ultimately achieve the company's expected sales and business growth goals.