Current Market Issues

In the refractory industry, the main issues we face include:

• The market is highly competitive and it is difficult to stand out.
• Customer needs are diverse, requiring precise market positioning.
• The international market environment is complex and requires flexible response.

Solution

In order to solve the above problems, we have developed the following marketing strategies:

Precise market research

Through comprehensive market research, we gain an in-depth understanding of global customer needs and industry trends, providing a scientific basis for product development and market positioning.

Professional product positioning

Based on the results of market research, we accurately position our products to ensure that they meet the needs of different customers. At the same time, we use scientific pricing strategies to improve the market competitiveness of our products.

Powerful promotions

We will increase brand exposure through online and offline multi-channel promotional activities, such as participating in international exhibitions, holding industry seminars, and using social media for brand promotion.

Close partnership

We have established close partnerships with global suppliers, agencies and advertising companies to ensure efficient integration and utilization of marketing resources.

Market Outlook

Through the implementation of the above strategies, we believe we can achieve our goal of increasing brand awareness by 30% and market share by 20% in the next three years.

Infographics

Here are our market expectations for the next three years:

Chart: Forecast of brand awareness and market share growth in the next three years

• Brand awareness: 10% growth per year
• Market share: 7% growth per year

Our team is confident and will continue to work hard to ensure that we provide the highest quality refractory products to our global customers to help them succeed in their industries.